So you want to start publishing an online newsletter? Why? Because thats what all the online marketing experts and gurus said to do. Youve been told youll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not going to tell you that because I know its not that simple. In fact, Ill tell you the truth as Im always compelled to do, and offer you an alternative while Im at it. First, publishing is the fun part. Writing and getting articles and finding resources to offer your subscribers really is the fun part of your online marketing campaign. However, then comes the part where the rubber meets the road: sending that newsletter out to your subscribers. First, youll need a list to send your newsletter to. Second, youll need an auto responder for subscribers to make sure youre in compliance with the double opt-in/opt-out so you wont get in trouble with your ISP or the spam law. Youll need to decide if youre going to publish and send out your newsletter daily, weekly, or monthly and get it delivered when you say you will. This is just the basics. Youll find it gets more complicated as you go on, especially legally. Youll have many of your emails come back because they were bounced by these rigid new spam filters installed by our diligent ISPs to stop (yeah right) spammers. Youll also have some of your new subscribers forget they subscribed and turn you in as spammer. Oh, what fun! So, what do you do? You want to publish; its a great way to establish your online marketing presence and also your credentials in your field of expertise. So, what do you do? Well, I accidentally found the solution and Im going to share it with you. Before I started online marketing through email publishing, I was submitting articles Id written to online article banks. That is another way to promote yourself in your online marketing campaign. While I was submitting an article to www.thephantomwriters.com, I noticed a banner there that mentioned a new way of publishing without email, without spam, but WITH RSS technology. I knew what RSS was because I had been receiving different online newsletters for webmasters. I subscribed to those so Id know what was going on in the world of technology just for my own knowledge. RSS is really simple syndication; well thats one of its definitions anyway. The banner on The Phantom Writers site stated that Quikonnex had the solution to our online marketing ezine dilemma. Good thing I went there, saw the writing on the wall, and took the leap of faith! Whew! I almost made the email marketing error. Quikonnex is a great way to keep the fun you want as a publisher, and more. You dont need those lists, or auto responders, or need to worry about spam, or any of that junk. Heres what is even better the search engines get pinged each time you submit an article or item as we call them on Quikonnex. You dont need a delivery date. You can submit items as you come across them. You can use graphics without overloading a subscribers inbox like in email. You dont need email, as your subscribers subscribe through a viewer. They can keep in contact with you through your personal private messenger provided so generously by the founders of the Quikonnex system at no additional charge to you. You get live online support and twice weekly training and meetings, all inclusive in the minimal monthly charge. One of the best things: all of your items go in to a database that is clickable under category titles you create in templates. Very simple, fun, and best of all, hassle-free. So instead of sending out email newsletters that may get read, then deleted after all your hard work, you publish on a channel that is a syndicated RSS feed, with an editor provided if you dont know HTML, that goes into a readily retrievable database, that pings the search engines and then stays on the internet indefinitely meaning it is searchable! This means your newsletters are cumulative, they dont get deleted, and all your hard work stays available for each new subscriber who comes along without you doing anything. You just keep on publishing! How great is that'? So before you take the email plunge, consider the benefits youll have publishing the new way in living RSS technology. |
