To this day, the hardest presentation Ive ever given was to my mother. How many of you can relate to this by remembering trying to pitch your opportunity to a close friend or relative? Whats one of the first things that your upline told you to do? Build a list of your friends and family - also known as your warm market. What do they want you to do with your list? Approach them about your opportunity. So off you go. Youre motivated and excited to share this wonderful information with your warm market and start a massive organization to make everyone filthy rich and successful. Did you find that not only WERENT they interested, but some even criticized you for getting involved in such a crazy idea. They continue to tell you a story of their cousin Frankie who bought $10,000 worth of water filters back in the 80s and got stuck with the cost. WOW! What a confidence booster THAT presentation was! Now youve come back from the presentations without one sign-up, a lower self-confidence, and still the desire to make more money than you spend in this business. I believe this is a main contribution in the failure rate among new Network Marketers. The reason that most of your warm market will be disinterested in your opportunity is because of a couple main reasons. First is that youre trying to sell them. Ive mentioned before that 92% of the population doesnt like to be sold - chances are your warm market falls into the 92%. The second reason is because theyre not even interested in starting another business in the first place. Your warm market has to understand they want a business FIRST before you give them one. Believe it or not, there are people out there who are looking for an opportunity. When you find them, dont talk about What I have to offer, but rather, What youre looking for, that I can help offer |
