How LOW can you go? is what you think about when you do the limbo. Since were talking about marketing, Ill ask you this: How BOLD can you go, in describing what you do?

I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key? Come up with a claim for what you do that is the BOLDEST thing you can think of (while still being legal, of course).

Your claim should be so bold that the person listening to you will say Wow, really? How do you do that This gives you permission to go into what you do and how you do it (preferably talking about your proprietary system). Now, whenever I talk to clients about this and we start working on this exercise, often the stuff they come up with is kinda bland, stuff weve heard before, and that doesnt elicit that WOW were looking for. So, again, I stress, Whats the BOLDEST THING you can say? and then the good stuff comes out.

Use, the words below for some inspiration:

• Double in half the time
• A ___% increase over last year
• In less than 10 weeks
• Etc.

Stranger: Hi, Im Jane, we havent met yet.

John: Hi, Im John Smith, founder of Amazing Kitchens.

Stranger: Hi, John, nice to meet you. So, what do you do?

John: I help homeowners increase their homes value by up to 110% in less than 6 months. (BOLD CLAIM)

Stranger: Really How do you do that?

John: Well, you know how some homeowners... (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?

Stranger: Yes, please!

John: Greatwhat we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen lifestyle, and what we could do to increase your current living experience in your kitchen. Well then give you an estimate as to how much your homes value would increase at resale time. Shall we chat briefly tomorrow to set up a time?

Stranger: Absolutely, lets do that. Heres my card.

John: Fantastic. (handshake) Nice, to meet you Jane. Ill call you tomorrow to set that up, promise. (John made a date, now hell circulate and meet more people and do the same thing.)

CHACHING!

Now, granted, this is just a made-up example, but you get the point.

With a bold enough claim, you have permission to start a really compelling conversation, with an invitation to tell them your elevator speech. Not bad for 5 minutes, right?

Your Client Attraction Assignment:

Your turn. What is the boldest claim you can make in the marketplace? If you put your creative hat on, how can you take what you do and transform it into something that prospective clients will be literally WOWED by and will want to know more about, eagerly? Take a pad of paper and brainstorm. Once you figure this out, I guarantee youll turn those eyes-that-glaze-over into a lot more prospects in your pipeline.

Not sure how to get started with your compelling elevator speech or proprietary system to begin with? Youll want to get a copy of the Client Attraction Home Study System for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed.

2005 Fabienne Fredrickson

Fabienne Fredrickson

Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months.

Fabienne Fredrickson is the founder of ClientAttraction.com and creator of The Client Attraction System?, the most complete one-on-one Client Attraction training program for private practices and small businesses in North America.

Fabienne is also the celebrated author of the Client Attraction Home Study System? entitled “How to attract ALL the clients you need” and “The Secrets of Networkers".

Fabienne is known for combining a unique blend of innovative, straight-shooter, no-fluff strategies that really work, with an endless compassion for small businesses owners that are rarely seen together.

Her high-energy, cut-to-the-chase style keeps her audiences literally spellbound and taking copious notes. Fabienne’s motto about filling one’s practice quickly is, "If I can do it twice, you can do it too!" and her unique ability is getting people who’ve never had real success in attracting clients to take immediate action on a systematic basis to produce a full practice with more clients, in record time, every time.

She is a well known and respected expert on marketing for small businesses and speaks nationally to audiences whose members are looking for more clients, in record time, every time.